The business is generating revenue through 3 affiliate channels (10%) and 1 display ad networks (90%). The site’s traffic is organic. Great potential to increase reach with SEO/other marketing tactics.
Key Highlights
- 4 years old content business in pets niche
- 34k USD/year with 470 articles: ≈ 72USD/year profit per article
- 100% passive: A few hours per week/month is enough to maintain
- Monetized via ads primarily
- 4 revenue channels: Low risk, diversified income. 3 affiliates (Amazon affiliates and 2 x independent) and Adthrive
- Declining earnings: The business has always delivered as expected up to September 2023 when it started to decline. Prior to this, earnings were increasing/stable since its formation
- Almost zero expenses (domain and hosting). Optional expenses are VA and content writers.
- No customer acquisition cost: Entire traffic is received via organic traffic from Google
- No employees: Easy to migrate.
- Future-proof foundation: Zero use of “shortcuts” like PBN’s.
- Post sale support: Willing to offer 60 days of email, call or video call support to ensure a smooth transition
- Non-seasonal and primarily evergreen content site.
- Founder-owned: This business has never changed hands, it’s owned by its founder since its inception
Operations
- The only necessary operation is updating content and social media (optional). It’s a task that requires no more than a few hours per week.
Customers
- Entirely organic traffic
- Most are US, CA and UK based. Google searches.
Opportunities of growth:
- Focus on marketing strategy: SEO/link building.
- Build an e-mail list, create funnels and sell own products
- Huge opportunity to grow the social media channels (FB, Insta, Pinterest, and YouTube).
- Diversify into more non SEO traffic such as Google Discover and more News articles
- Add more affiliate to the site
- Add e-commerce to the site.
Financials
- While the yearly revenue of this business has been stable, monthly revenue is now declining since the Helpful Content Update September 2023.
- After sales support:
- I’m willing to offer 60 days of email, call or video call support to ensure a smooth transition.
- I consent to leave my identity (photos, names, etc) retained in the articles under “former writer” title.
Reason for sale:
- Owner is retiring.
Additional Notes
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