World of Dogz

The business is generating revenue through 3 affiliate channels (10%) and 1 display ad networks (90%). The site’s traffic is organic. Great potential to increase reach with SEO/other marketing tactics.

Key Highlights

• 4 years old content business in pets niche
• 34k USD/year with 470 articles: ≈ 72USD/year profit per article
• 100% passive: A few hours per week/month is enough to maintain
• Monetized via ads primarily
• 4 revenue channels: Low risk, diversified income. 3 affiliates (Amazon affiliates and 2 x independent) and Adthrive
• Declining earnings: The business has always delivered as expected up to September 2023 when it started to decline. Prior to this, earnings were increasing/stable since its formation
• Almost zero expenses (domain and hosting). Optional expenses are VA and content writers.
• No customer acquisition cost: Entire traffic is received via organic traffic from Google
• No employees: Easy to migrate.
• Future-proof foundation: Zero use of “shortcuts” like PBN’s.
• Post sale support: Willing to offer 60 days of email, call or video call support to ensure a smooth transition
• Non-seasonal and primarily evergreen content site.
• Founder-owned: This business has never changed hands, it’s owned by its founder since its inception

Operations

• The only necessary operation is updating content and social media (optional). It’s a task that requires no more than a few hours per week.

Customers

• Entirely organic traffic
• Most are US, CA and UK based. Google searches.

Opportunities of growth:

• Focus on marketing strategy: SEO/link building.
• Build an e-mail list, create funnels and sell own products
• Huge opportunity to grow the social media channels (FB, Insta, Pinterest, and YouTube).
• Diversify into more non SEO traffic such as Google Discover and more News articles
• Add more affiliate to the site
• Add e-commerce to the site.

Financials

• While the yearly revenue of this business has been stable, monthly revenue is now declining since the Helpful Content Update September 2023.
• After sales support:

• I’m willing to offer 60 days of email, call or video call support to ensure a smooth transition.
• I consent to leave my identity (photos, names, etc) retained in the articles under “former writer” title.

Reason for sale:

• Owner is retiring.

Additional Notes