Starbucks Coffee

Behind the coffee, what is Starbucks like as a brand?
The first Starbucks opened in 1971. Since then it has grown to a global coffee house community of more than 15,000 stores in 50 countries worldwide. With the finest roasted Arabica coffee beans, this chain has risen to the top of quality coffee producers on the world market.

The Starbucks Coffee Company has developed significantly across Europe in recent decades, having only entered the European market in 1998, it quickly purchased 65 stores from the Seattle Coffee Company in the UK. Building on these foundations, Starbucks has crafted a loyal fan base of British people.

Today, with 800 coffee shops in the UK alone, Starbucks makes a substantial contribution to the British economy and to British culture. The chain employs 14,000 people in Britain with 1,000 young people in its apprenticeship programme. In addition, the milk used to makes its products is sourced from British cows’ milk. Starbucks may be a global corporation, but its loyalties are close to home and British consumers are always in the minds of the business’ owners.

The company is always developing new recipes for teas, coffees and delicious snacks so that the coffee house can bring a warming experience for whoever steps in the door. The newest addition to the menu – the Tea Latte range – is a great example, using microground tea to bring new and rich flavours to Starbucks customers, because after all, coffee isn’t for everyone.

A chance to become a franchisee with this global brand means you could benefit from its 40 years of experience providing a world renowned service to its loyal customers. A Starbucks franchise will have the same objectives as the company as a whole: to build a close relationship with local people. The brand encourages a strong-community focus which not only helps the business to be successful, but to become respected as a part of the regional and national culture.

In the UK, franchising has been essential to the company’s rapid growth and regional focus, building itself a customer base across Britain. Its franchise store programme is available in all areas of the country and is open to all locations fit for a coffee house.

What can Starbucks offer you?
As a franchisee, partnering with a large and profitable company like Starbucks can have substantial benefits. You will receive help and advice from the dedicated and practised support services in all the key areas of building a successful enterprise. The supporting partners will help you to manage staff training and marketing strategy, while the retail design team will work with you to develop a store design and layout for whatever environment your business operates in.

Importantly, Starbucks wants you to succeed, and remain in touch as your franchise takes off. The company will provide accessible financial information and will monitor the performance of your franchise in the form of quarterly business reviews. With experts in business consultation readily available to you, it is no wonder that the Starbucks franchise programme is so popular with aspiring business people.