Business overview:
Being offered for sale is a high-growth & personalized Arts and Crafts paint by number Shopify store. The foundational principle behind this brand is that anyone can do art! Creating art relieves stress, encourages creative thinking, increases brain plasticity, and imparts other mental health benefits. These paint by numbers customized eCom products have become one of the world’s favorite brand, according to a recent survey carried out by a European arts & crafts organization. With worldwide shipping, and a primary client base in the US, Canada, Australia, and the UK, the company was created for all levels looking for a creative and relaxing outlet for all levels.
Key Highlights:
- Primary revenue from direct website eCommerce sales
- Shopify Platform
- Trademark
- Pinterest -15k monthly views | Facebook Page 12k likes -13k abos | Instagram Page 37k+ Followers
- Email LIst – 111,000 active contacts
- Fully Automated
- Owner Admin designed to be minimal
- Mobile Optimization
- Owners willing to stay on for significant transition and migration support as well as continued consultancy
- Primary Traffic – Primary Organic Search Engines, Google ads, Pinterest, Facebook Ads, Email
Operations:
This trademarked brand has grown exponentially since inception on Shopify with over 110,000 opt-in email list and is designed to be completely automated after complete transition and migrational support. We automated the process of order processing. So our supplier has access to the daily orders and produces them for us automatically. We have staff for support, blog posts and other tasks. Nearly the only thing I need to do is checking on Ads and paying the invoices.
Financials:
Apple changed the way they allow facebook to track traffic. This has affected the sales since some month. However we started to use a new tracking system called HYROS and it starts to get back on track.
Additional Info
Included in the sale:
1. the domains of the two stores .com & .de
2. the two Shopify accounts will be transferred to the new owner
3. the trademark registered in Europe at EUIPO, will be transferred to the buyer if EUIPO approves it (must be applied for)
4. the logo
5. existing and saved advertising materials such as graphics and videos
6. social media accounts: Pinterest (604 Follower, 15k monthly views), Facebook Page (12k likes, 13k abos) , Instagram Page (37k+ Followers), active email list with currently over 111,000 active contacts
Reason for the sale:
We have other projects on which we want to focus on.
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